Tourism
Tourism organizations often struggle to measure impact beyond visitor numbers, manage stakeholder interests, and promote sustainable growth. Sowen provides insight-driven strategies, builds performance frameworks, and supports inclusive tourism development that benefits communities and economies.
What We Do
We partner with tourism boards, DMOs, Agencies, city offices, and foundations to design data-driven strategies that balance economic vitality with cultural, environmental, and economic sustainability.
Transforming Athens’ Tourism Economy
Over a 12-month period, we helped the agency build and launch a revenue strategy to incorporate Private-Public- Partnerships (PPPs), balance municipal and private sector interests, and provide an agile and commercial agency culture and operative model. We leveraged key metrics to better align to additional grant applications from local and national government grants previously unattained
Sowen worked with the Office de Tourisme Paris (OTCP) to combine multiple private and public data sources to model optimal target audiences, channels, messaging, and timing. Integrating insights into a cohesive strategy that leveraged high-impact activities helped us focus on fewer, highly targeted activities and audiences, dramatically increasing Return on Investment (ROI).
Tourism Revenue in Paris
Building and Launching A DMO
Destination Marketing Organizations (DMOs) are created by cities to promote the city brand across relevant markets. The creation of YesMilano, which Sowen was an integral part of, helped the city re-establish it’s position as a premier global destination, and drive significant increases to the city’s economy.